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Isola Lane | Navy Ruffled Hem Midi Dress

Regular price £130.00 Sale price £38.95 Save £91.05
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Chic Comfort For Cooler Days Ruffled Hem Midi Dress

Designed with long sleeves and a high neckline, this dress features elegant ruffle detailing across the chest and hem. The smocked waistband flatters the figure, creating a softly gathered effect both above and below the waist. Its flowing midi-length skirt adds graceful movement, perfect for autumn and winter occasions or everyday elegance.

Why Hundreds Of Women Love This Dress

  • Figure-Flattering Waistband: The wide smocked waist hugs comfortably, enhancing your natural shape while allowing freedom of movement throughout the day.
  • Lightweight Feel: Made from a breathable, high-quality fabric that drapes beautifully and feels smooth against the skin, perfect for layering in colder seasons.
  • Timeless Silhouette: With its gathered details and classic cut, this dress transitions effortlessly from casual outings to festive gatherings without sacrificing style.

Bloom London’s best-seller – available at a special price until 11:59.

Everything Must Go Sale , UP TO 80%

We’re clearing out our stock to make room for fresh new styles — everything must go!

For ONE DAY ONLY, enjoy up to 80% OFF in our biggest winter sale ever.

This is your last chance to shop must-have winter fashion at unbelievable prices.

🕘 Sale ends tonight at 23:59

won’t believe
Shop now before it’s too late .
As a parent, I know how important it is to find pieces that feel special , that’s why I started this store for families like ours. Everything must go, so grab your favourites before they’re gone!

Limited stock – once it’s gone, it’s gone

WHY CHOOSE US

Because at Prime Couture London, every piece tells a story.

We are a family-run boutique built on passion, resilience, and over 17 years of experience.
From carefully selected designs to personal service, we believe fashion should make you feel confident, valued, and truly seen.

When you choose us, you choose quality, authenticity, and a boutique that puts women first — always.

Customer Reviews

I definitely recommend this seller and will definitely use it again!

Grace H


I bought a beautiful bag from this shop! The quality is amazing and I’m really happy with it.

Jill Baker

Super this outfit beautiful soft fabric.

Mary Jane S

Great purchase! The shoes fit perfectly, feel comfortable, and the quality is excellent. I’m very happy with my new pair.

S.Leeds

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