4.7/5 Rated (2054+ reviews)

Harriet Bloom | Soft-Touch Ruched Midi Dress

Regular price £140.00 Sale price £41.95 Save £98.05
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Low stock - shop now almost sold out!
Only 0 items in stock!

UPDATE: Due to high demand, only a few items are left. If you can still click 'Add to cart', it's still available.

Flattering Fit With Effortless Elegance Midi Dress

This midi dress features a gently ruched bodice and short sleeves with soft gathering at the shoulders for a graceful look. The fitted waist is accented by a sleek belt detail, and the A-line skirt flows beautifully to mid-calf length. A perfect combination of comfort and timeless style.

Why Hundreds Of Women Love This Midi Dress

  • Figure-Enhancing Ruching: The gathered bodice adds texture and flatters the upper body, offering both elegance and confidence with every wear.
  • Soft And Cozy Fabric: Made with a smooth-touch material that drapes naturally and feels gentle against the skin for all-day comfort.
  • Versatile Silhouette: The classic cut and flowing shape make it suitable for both everyday wear and special occasions, season after season

A touch of British elegance – Flash Sale Ends Tonight at 11:59!

Everything Must Go Sale , UP TO 80%

We’re clearing out our stock to make room for fresh new styles — everything must go!

For ONE DAY ONLY, enjoy up to 80% OFF in our biggest winter sale ever.

This is your last chance to shop must-have winter fashion at unbelievable prices.

🕘 Sale ends tonight at 23:59

won’t believe
Shop now before it’s too late .
As a parent, I know how important it is to find pieces that feel special , that’s why I started this store for families like ours. Everything must go, so grab your favourites before they’re gone!

Limited stock – once it’s gone, it’s gone

WHY CHOOSE US

Because at Prime Couture London, every piece tells a story.

We are a family-run boutique built on passion, resilience, and over 17 years of experience.
From carefully selected designs to personal service, we believe fashion should make you feel confident, valued, and truly seen.

When you choose us, you choose quality, authenticity, and a boutique that puts women first — always.

Customer Reviews

I definitely recommend this seller and will definitely use it again!

Grace H


I bought a beautiful bag from this shop! The quality is amazing and I’m really happy with it.

Jill Baker

Super this outfit beautiful soft fabric.

Mary Jane S

Great purchase! The shoes fit perfectly, feel comfortable, and the quality is excellent. I’m very happy with my new pair.

S.Leeds

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