4.7/5 Rated (2054+ reviews)

Eira | Classic Sweater Dress

£100.00 £39.95 Save £60.05
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UK Flag UK-Based Family Business Since 2008

Low stock - shop now almost sold out!
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UPDATE: Due to high demand, only a few items are left. If you can still click 'Add to cart', it's still available.

Classic Cable Knit With A Feminine Twist Sweater Dress

This cozy sweater dress combines traditional cable-knit texture with a playful pleated hem. The relaxed, straight silhouette features long sleeves with ribbed cuffs and a soft crew neckline. The contrast between the chunky knit and light, flowy bottom creates a layered look that's both chic and comfortable.

Why Hundreds Of Women Love This Dress

  • Timeless cable design: The detailed knit pattern adds texture and charm, offering a classic feel that never goes out of style.
  • Soft and cozy fabric: Made with a gentle knit material that keeps you warm and comfortable without feeling bulky or stiff.
  • Feminine pleated hem: The lightly flared pleated trim adds movement and a touch of elegance, making it easy to dress up or down.

Everything Must Go Sale , UP TO 80%

We’re clearing out our stock to make room for fresh new styles — everything must go!

For ONE DAY ONLY, enjoy up to 80% OFF in our biggest winter sale ever.

This is your last chance to shop must-have winter fashion at unbelievable prices.

🕘 Sale ends tonight at 23:59

won’t believe
Shop now before it’s too late .
As a parent, I know how important it is to find pieces that feel special , that’s why I started this store for families like ours. Everything must go, so grab your favourites before they’re gone!

Limited stock – once it’s gone, it’s gone

WHY CHOOSE US

Because at Prime Couture London, every piece tells a story.

We are a family-run boutique built on passion, resilience, and over 17 years of experience.
From carefully selected designs to personal service, we believe fashion should make you feel confident, valued, and truly seen.

When you choose us, you choose quality, authenticity, and a boutique that puts women first — always.

Customer Reviews

I definitely recommend this seller and will definitely use it again!

Grace H


I bought a beautiful bag from this shop! The quality is amazing and I’m really happy with it.

Jill Baker

Super this outfit beautiful soft fabric.

Mary Jane S

Great purchase! The shoes fit perfectly, feel comfortable, and the quality is excellent. I’m very happy with my new pair.

S.Leeds

Welcome to Prime Couture London.

about us

At Prime Couture London, fashion is more than just style it’s about moments, memories, and feeling your best.

I now have the joy of running the boutique alongside my daughter, sharing our passion for timeless pieces and personal service.
Together, we carefully select each item to bring beauty and confidence into every customer’s life.
Founded in 2008.

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