4.7/5 Rated (2054+ reviews)

Daphne | Effortless All-day Dress

Name: Daphne | Effortless All-day Dress
Brand: Prime Couture London
Price: 37.95 GBP
Availability: InStock

£112.00 £37.95 Save £74.05

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30-Day Money-Back Guarantee

UK-Based Family Business Since 2008

Color

Deep Sky Blue

Black

Apricot

Low stock - shop now almost sold out!

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Comfortable Elegance That Moves With You All-Day Dress

Designed with the cooler months in mind, this relaxed dress drapes beautifully in a straight, flattering fit that feels both comfortable and refined. The soft fabric flows gently without clinging, while the turned-up three-quarter sleeves and rounded neckline bring a touch of understated elegance. Ideal for autumn days at the office or evening gatherings, it layers perfectly with a tailored blazer or long coat — offering timeless sophistication through every season.

Why Hundreds Of Women Love This Dress

Relaxed flattering fit: The straight silhouette offers freedom of movement while gently shaping the body, ideal for women who value comfort without compromising on elegance.
Lightweight feel: Made from a breathable, soft-touch fabric that keeps you cool and relaxed all day, perfect for layering or wearing alone in mild weather.
Everyday versatility: Whether paired with a jacket or worn solo, this dress transitions effortlessly from casual moments to more polished occasions with timeless ease.

Bloom London’s best-seller – available at a special price until 11:59 PM tonight.

Everything Must Go Sale , UP TO 80%

We’re clearing out our stock to make room for fresh new styles — everything must go!

For ONE DAY ONLY, enjoy up to 80% OFF in our biggest winter sale ever.

This is your last chance to shop must-have winter fashion at unbelievable prices.

🕘 Sale ends tonight at 23:59

won’t believe
Shop now before it’s too late .
As a parent, I know how important it is to find pieces that feel special , that’s why I started this store for families like ours. Everything must go, so grab your favourites before they’re gone!

Limited stock – once it’s gone, it’s gone

WHY CHOOSE US

Because at Prime Couture London, every piece tells a story.

We are a family-run boutique built on passion, resilience, and over 17 years of experience.
From carefully selected designs to personal service, we believe fashion should make you feel confident, valued, and truly seen.

When you choose us, you choose quality, authenticity, and a boutique that puts women first — always.

Customer Reviews

I definitely recommend this seller and will definitely use it again!

Grace H

I bought a beautiful bag from this shop! The quality is amazing and I’m really happy with it.

Jill Baker

Super this outfit beautiful soft fabric.

Mary Jane S

Great purchase! The shoes fit perfectly, feel comfortable, and the quality is excellent. I’m very happy with my new pair.

S.Leeds

Welcome to Prime Couture London.

about us

At Prime Couture London, fashion is more than just style it’s about moments, memories, and feeling your best.

I now have the joy of running the boutique alongside my daughter, sharing our passion for timeless pieces and personal service.
Together, we carefully select each item to bring beauty and confidence into every customer’s life.
Founded in 2008.