4.7/5 Rated (2054+ reviews)

Alwen | Elegant Maxi Dress

Name: Alwen | Elegant Maxi Dress
Brand: Prime Couture London
Price: 39.95 GBP
Availability: InStock

£115.00 £39.95 Save £75.05

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UK-Based Family Business Since 2008

Color

Black/White

Size

S

M

L

XL

Low stock - shop now almost sold out!

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Stunning Sophistication For Special Evenings Maxi Dress

This elegant maxi dress features a fitted bodice with a sweetheart neckline that beautifully enhances the shoulders and neckline. The flowing skirt showcases a graceful two-tone panel design, adding depth and movement to every step. Perfect for formal occasions, this dress combines timeless elegance with modern charm for a truly captivating look.

Why Hundreds Of Women Love This Dress

Flattering fitted design: The structured bodice shapes the upper body beautifully while the flared skirt creates a balanced, elegant silhouette.
Soft, flowing fabric: Made from a smooth, lightweight material that drapes effortlessly, ensuring comfort and sophistication throughout any event.
Timeless elegance: Ideal for evening occasions or formal gatherings, this dress captures attention with its refined details and graceful movement.

Nearly sold out – last chance to secure this Bloom London classic!

Everything Must Go Sale , UP TO 80%

We’re clearing out our stock to make room for fresh new styles — everything must go!

For ONE DAY ONLY, enjoy up to 80% OFF in our biggest winter sale ever.

This is your last chance to shop must-have winter fashion at unbelievable prices.

🕘 Sale ends tonight at 23:59

won’t believe
Shop now before it’s too late .
As a parent, I know how important it is to find pieces that feel special , that’s why I started this store for families like ours. Everything must go, so grab your favourites before they’re gone!

Limited stock – once it’s gone, it’s gone

WHY CHOOSE US

Because at Prime Couture London, every piece tells a story.

We are a family-run boutique built on passion, resilience, and over 17 years of experience.
From carefully selected designs to personal service, we believe fashion should make you feel confident, valued, and truly seen.

When you choose us, you choose quality, authenticity, and a boutique that puts women first — always.

Customer Reviews

I definitely recommend this seller and will definitely use it again!

Grace H

I bought a beautiful bag from this shop! The quality is amazing and I’m really happy with it.

Jill Baker

Super this outfit beautiful soft fabric.

Mary Jane S

Great purchase! The shoes fit perfectly, feel comfortable, and the quality is excellent. I’m very happy with my new pair.

S.Leeds

Welcome to Prime Couture London.

about us

At Prime Couture London, fashion is more than just style it’s about moments, memories, and feeling your best.

I now have the joy of running the boutique alongside my daughter, sharing our passion for timeless pieces and personal service.
Together, we carefully select each item to bring beauty and confidence into every customer’s life.
Founded in 2008.