4.7/5 Rated (2054+ reviews)

Ethel | Vintage Shoulder Bag with Adjustable Strap

£70.00 £34.95 Save £35.05
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UK Flag UK-Based Family Business Since 2008

Low stock - shop now almost sold out!
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UPDATE: Due to high demand, only a few items are left. If you can still click 'Add to cart', it's still available.

Classic elegance made practical for every day

The Ethel bag is designed for women who value timeless charm and everyday reliability. With its refined stitching, structured silhouette and lightweight feel, it offers both style and comfort. Whether for a walk through town, a family visit, or a casual dinner, Ethel adds sophistication without compromise.

Why you’ll love it

  • Timeless vintage design that elevates any outfit
  • Spacious interior with compartments to keep your essentials organized
  • Adjustable strap for versatile crossbody or shoulder wear
  • Durable finish with reinforced seams and secure magnetic closure
  • Lightweight and easy to carry, perfect for daily use
  • Size: 4.7" x 4.7" x 3.9"

Don’t wait – these best-sellers are almost gone.

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Everything Must Go Sale , UP TO 80%

We’re clearing out our stock to make room for fresh new styles — everything must go!

For ONE DAY ONLY, enjoy up to 80% OFF in our biggest winter sale ever.

This is your last chance to shop must-have winter fashion at unbelievable prices.

🕘 Sale ends tonight at 23:59

won’t believe
Shop now before it’s too late .
As a parent, I know how important it is to find pieces that feel special , that’s why I started this store for families like ours. Everything must go, so grab your favourites before they’re gone!

Limited stock – once it’s gone, it’s gone

WHY CHOOSE US

Because at Prime Couture London, every piece tells a story.

We are a family-run boutique built on passion, resilience, and over 17 years of experience.
From carefully selected designs to personal service, we believe fashion should make you feel confident, valued, and truly seen.

When you choose us, you choose quality, authenticity, and a boutique that puts women first — always.

Customer Reviews

I definitely recommend this seller and will definitely use it again!

Grace H


I bought a beautiful bag from this shop! The quality is amazing and I’m really happy with it.

Jill Baker

Super this outfit beautiful soft fabric.

Mary Jane S

Great purchase! The shoes fit perfectly, feel comfortable, and the quality is excellent. I’m very happy with my new pair.

S.Leeds

Welcome to Prime Couture London.

about us

At Prime Couture London, fashion is more than just style it’s about moments, memories, and feeling your best.

I now have the joy of running the boutique alongside my daughter, sharing our passion for timeless pieces and personal service.
Together, we carefully select each item to bring beauty and confidence into every customer’s life.
Founded in 2008.

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